Converged at Ethernet?
Now Ethernet has become the most widespread network technology,which is applied to LAN,MAN and WAN,so Ethernet is everywhere.From enterprise network , carrier network to home network, the world of network is bounded to be converged at Ethernet.
One Dream, One Network - it is the rhythm of the Network World 2006 and the Fifth Ethernet World Conference & Expo. The conference is designed to give more comprehensive attention on convergence because it is convergence that is making efficient and ideal communications a reality. You may have noticed that convergence is rendered more profound meaning today. There have emerged many categories of convergences, which is not only limited to the convergence of data, voice and video, but also convergence of wired and wireless networks, convergence of security and networks, convergence of storage and networks, convergence of mobile terminals and networks, convergence of many elements required by integrated data centers, and many more.
The conference has come to its 5th year. The history of the conference is a process of incessant inheritance and innovations. The conferences of this year will Conference Highlights:
1. Keynote address from leading figures of the industry;
2. Concentrated releases of latest products;
3. Field testing of products;
4. Application feature demos for hot-spot technologies;
5. Feature lectures of hottest topics;
6. Most practical technical trainings;
7. World-class Ethernet event for 5 consecutive years;
8. Detailed feature report coverage of the conference;
Of course, the most important one is:
9. Your participation.
5 Years of Inheritance and Accumulation
Scale, level and influence:
The Ethernet World is a large professional forum, which was established in 2002. The one-day conference is divided into two parts: keynote addresses in the morning will focus on tendency analysis of Ethernet technologies and applications, and the keynote addresses in the afternoon session are oriented to discussions on latest Ethernet technologies, products and applications. Now, the conference has extended to two-days event .On each conference, the audience exceeded 1,000. Most of them were from leading enterprises for network technologies in China. Their attendance and the conference itself combined to make the event the most influential professional conference with the largest scale and highest level.
Professional, proactive and open:
The theme of this conference will act as a good direction for the Ethernet market in China, and within 6 to 9 months following the conferences, these themes came to be hotspots in the market. Therefore, audiences in China believe that the Ethernet World is the vane for the Ethernet technology and market of China. Corresponding to that belief, the conference will provide comprehensive coverage on mainstream vendors in the Chinese market. And these vendors will take advantage of this conference and their sponsorship for multiple theme events to reiterate their leading positions in the market.
New Elements Added in Each Year
Heavyweight keynote addresses:
The conference is planning to invite Olympic games IT project director and Nanchen, President of Metro Ethernet Forum for a special visit to China and a keynote address on the conference. Both industrial leaders will bring us information of leading edge network technologies. In the mean time, the conference will also invite CTOs and CIOs of leading vendors in China and abroad for keynote addresses on real-world applications in China, and share their industrial leading experiences of successes with participants of the conference.
In-depth interactions:
For the purpose of enhanced interaction, online interactive platforms and SMS interaction platforms will be established. Two interactive luncheons will be organized to facilitate interactive exchanges between sponsors and the audience. Keynote presentations will be arranged to address hot spot technical and application issues concerned by the audience. The NetworkWorld Test Lab shall also provide presentations jointly with vendors for each keynote presentation event. A field open interactive laboratory will be set up to accommodate testing works entrusted by users.
Broader dissemination:
A press center will be established by the conference, and major mainstream media in Beijing will be invited for in-depth press coverage. The conference is planning to invite 30 mainstream media as supporting organizations for the effect of broad publicity, and invite IT channels of renowned Web sites for live broadcast on the event. The conference will also provide partners with customizable press conferences to focus publicities and promotions.
The entire event will be accompanied with special features on CNW.COM.CN, including network application surveys, product zones, application solution collections, ratings, and online live shows, etc., which are bound to further enlarge the scope of audience population for the conference.
Extended Series Events
The conference will fully integrate the platform advantages of China ComputerWorld Media Group, disseminating the information to more than 2 million readers throughout China.
Online Special Topics:
From June to September 2005, the China NetworkWorld website (www.cnw.com.cn) will put online a series of topic events, including "Most Reliable Network Products - Readers' Choice", "Online Tour of Excellent Network Products", "Solicited Application Solution Collection and Articles". The CNW will also open a dedicated website to provide readers with related information, conference material downloads, and to present online live shows of the conference.
Product testing:
The China NetworkWorld Labs will invite mainstream network vendors for a series of comparative tests and applications tests. And the test results will be published as a focus event in the conference.
Prelude warm-up:
From August to September, a special column will be open on the China NetworkWorld for the conference and provide reports on progress of the conference and its partners.
Special issue for the conference:
On September 6, the CNW will publish a special issue named "Network World: Ethernet World". The special issue will act as an annual collection of Ethernet technologies, products, applications and market information. 120 thousand copies of the supplement issue will be printed and donated to cover a reader population of more than half a million professional readers.
Conference coverage:
On September 18, the China NetworkWorld will present a special report series for the conference to cover the event and address contents in detail. On completion of the conference, related audio and video materials of the addresses will be arranged into a feature column named Conference Broadcast Blog on the conference website for sharing with our readers everywhere.
Broad cooperative promotion:
Related media of the CCW Media Group, including China ComputerWorld, CEO and CIO China, PC World and many more, will be providing support to the conference. The conference will invite professional media in the industry, including Telecom World, China Telecom World, Financial Computerizing, and China Education Network, as supporting sponsors for the conference. Related promotional efforts will also be implemented through professional IT web media like Sina.com IT Channel, Sohu.com IT Channel, Yesky.com and etc.
Press conference:
A news center for the conference will be established, and mainstream media in Beijing will be invited for coverage on the conference. Press conferences will also be organized to facilitate press release conferences and product release events of cooperative partners.
Live show:
CCW.COM.CN and CNW.COM.CN will provide live broadcast support for major events of the conference.
The conference is also planning to invite SINA Science and Technology Channel, SOHU IT Channel and YESKY.COM for live broadcast on the conference.
|
